Without meaning to sound self-important, we’re blogging
because we have something new (and increasingly important) to say about
public relations, marketing communications and the ways we communicate in
the business world. As communication professionals, we will model our view
on the best use of blogging by practicing what we preach right here.
This blog, by design, will demonstrate our fundamental belief in the
practice of public relations as two-way communication. In our posts, we will
talk about and model the use of authentic stories, fluent storytellers and
the importance of reading audiences to assure that two-way dialogue is
really happening. And we’ll invite a dialogue with you.
You’ll find several categories of posts as the blog grows and evolves,
covering our proprietary StoryCraftingSM approach that is remaking public
relations, and topics of interest to clients, potential clients, fellow
practitioners and really, any business leaders who care about effective
We’ll feature many bloggers. The core team includes me, WordWrite’s
president and Jason Snyder, our account supervisor as well as some of our
trusted collaborators (especially John Durante) who have helped us develop
We hope you find our thinking provocative as well as useful. And we hope you
visit often to share your thoughts.