Locally Toned is a not-for-profit venture that involves Pittsburghers in the
creation of original ringtones, and then provides the free tones to the
public via a website and MMS (multimedia messaging service) distribution.
This art project utilizes the airspace as public property for purposes of
sonic transmission. The work ‘performs itself’ when Locally Toned
participants receive calls on their cell phones. The goals of the project
are technological empowerment, community service and the substitution of a
system of shared creativity for one of commerce (the distribution of music
industry ringtones). The artist’s project was realized and supported within
deeplocal’s Old and New Media Residency program (with additional support
from co-host and bookmaking collective Encyclopedia Destructica).